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this in black and white. From now on, the
back of the invoice will be printed in colour
to highlight the information that we want to
offer our clients. This is the major difference;
from a text printed in black and white, to
one printed in different colours”.
He added, “this is the reason why we have
been working on the design of the new in-
voice so we could benefit from full-colour
printing which, besides representing a
change in our image, is more modern and
user-friendly”.
José Arce spoke on the way that the infor-
mation is now organized in three columns.
“We include a an explanation on the invoice
and the tips and clarifications on one side,
and InfoAqualia in the centre, the space
which is now reserved for the information
that we had previously sent on a separate
insert. The third column contains informa-
tion on telephone numbers and legal texts”,
he explained. Thanks to this new design,
information is presented more clearly.
InfoAqualia includes diverse information
presented in a clear structure: the left side
of the invoice contains information directly
related to billing, such as the main con-
cepts being invoiced. The centre space is
reserved for corporate messages and news
that will vary in each new invoice. Lastly,
the left-hand side is reserved for specific
information on communication channels
and the law on the protection of personal
data. The InfoAqualia design is in colour to
highlight the information contents. Another
advantage is that, since this information is
directly included in the invoice, it is more
likely that the recipient will keep it.
A useful communication
channel for users
“In the departments where InfoAqualia has
been implemented” Arce said “the invoices
for the third quarter included information on
the e-invoice and the social campaign that
Aqualia is carrying out with the NGO Action
Against Hunger”.
Miguel Perea mentioned that InfoAqualia is
an example of how an invoice can be used
to open a useful information channel. It can
be used, he said, “to provide information on
the e-invoice, the new rates, the direct de-
bit campaign, the launch of a new service,
etc., eliminating the costs of inserts, hand-
ling, putting the correspondence inside en-
velopes, the cost of packaging, etc., some
of the costs incurred up to now, and most
importantly, it also contributes to reducing
the impact on the environment”.
“As to the backside of the invoice, from
now on it will include a new intelligent servi-
ce logo on the bottom to encourage good
environmental habits”, he added. “For the
recipient, the new design will be persona-
lised, providing specific information on the
invoice but also adapted to the companies
billed (joint ventures, etc.) and the official
language of each territory”, he pointed out.
“InfoAqualia information will be personali-
sed according to the client’s locality”, he
added.
A histogram will be included on the back
of the invoice so that the client is able to
monitor consumption and will also include
information on how to access up-to-data
information on the rates in force and on the
previous invoice.
InfoAqualia appears in the nearly 14 mi-
llion invoices that Aqualia issues every
year, including 360,000 e-invoices (sent
electronically) which represent one of the
company’s wagers to promote a more ex-
peditious, rapid, and comfortable service
for the client which is also environmentally-
friendly since the support of is clean, sustai-
nable and non-pollutant.
Miguel Perea:
lnfoAqualia implies
eliminating various costs
and, most importantly, it
significantly minimises the
environmental impact
José Arce:
The new service will be
personalised for the
consumer, containing
specific information
adapted to each locality